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5 strategies to sell more local Brisbane wine for small shops


Selling local wines to small shops can be a profitable business. Here are some strategies to sell more local wine for small shops.


You can host events at your winery and bring people in. You can have wine tasting events, cooking classes, concerts and festivals. Some wineries have become great entertainment venues even.

Wine tourism

This will be a completely new experience for the customers. If you run a vineyard, then you can have wine tourism throughout the year. You can form networks with hotels, inns and restaurants to create cross-promotional marketing activities. You can create brochures and promote your wine tourism.

Off-site events

Instead of bringing people to the winery, you can get your wines to the people by organizing events in other locations. You can do wine tasting in festivals or community programs. You should choose places where or events where you will get lots of customers.

Word of mouth

You can spread the word about your wine collection to your friends and families. This old trick works like magic. Social networks, like Facebook, are a great platform for word of mouth campaigns.

Direct selling

You can hire sales people to take samples of your wines to small wine shops. If the shop owners like your collection and taste, then you will get contract to supply them wine.


These are some great ways you can promote your wine to small shops. You can also think of other innovating ways of marketing your wine. Selling wines to small shops can create a unique niche market for you.

5 ways to speed up the wine production process


The speed of fermentation depends on a number of variables. You can manipulate these variables to speed up or slow down the fermentation process. Here are the variables.

Fermentation temperature

If the wine is warm, it will ferment fast. Heat is a catalyst; so, when applied to fermentation it will ferment quickly. There are limits, though, on how far you can go up or down with your fermentation temperature.

Levels of nutrients

Yeast nutrients provide nitrogen and ammonium phosphate. Nutrients are needed for the yeast to do fermentation. The amount of nutrient should be proper so that you have a healthy fermentation.

Yeast aggressiveness

You can pick aggressive yeast to speed up the fermentation process. If this is combined with the right temperature and nutrient level, then the wine production will be faster.

Sugar levels

A ‘must’ with enough sugar to produce 11% ABV wine will be complete sooner than the same must with enough sugar for 18% ABV.

Add oxygen to your must

You should add some oxygen to your must. It helps yeast to reproduce and form a large population to take care of the entire fermentation process. This must be done before the fermentation process begins.

Most wine makers believe that slow fermentation is better. But situations lead you to accelerate your process of fermentation. Keeping in mind the mentioned factors, you can speed up the fermentation process of wine production.

4 tips on keeping track of wine stock


If you are a wine collector, then you need to learn how ot organize your wine cellar. The task isn’t simple, but you will get used to it.

1. Select a proper space and provide racks

You cannot store wine anywhere. So, you need to select the proper racks and ambient for storing them. You must make sure that you keep your wines away from sunshine. You can choose the racks according to your own choice.

2. Make your personal inventory list

You should make an inventory list with dates, regions or wineries they are from, etc. Based on your inventory list you will find out where to store certain types of wine. For example, in case of wines that are sophisticated, you will provide a better cellar space. Create your inventory list in a particular order. You should note down some details, like the vineyards, names of the wines, their types, etc. You must have a clear overview of your present collection.

3. Consider the bottles and types of wine you collect

You can either choose standard bottles or the large ones. Don’t just mix bottles randomly in your wine collection. It is better to tag and label your bottles. This will let you search quickly for a specific bottle. Your tags must also include little details about the wine.

4. Make sure your cellar has the right temperature

It is very important for your cellar to have the proper temperature. According to wine experts, the ideal temperature is from 55 to 58 degrees. Small variations won’t matter that much. But too much temperature fluctuation in the cellar is a problem. It can destroy the wine. So, you need to make sure that the temperature of the cellar is constant.


These steps will help you make an excellent wine cellar that will be easy to manage and that will keep your wine in good condition. Make sure you’re keeping track of the fluctuations of the small business tax to account for that decrease or increase in your net profit!